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Money Observer: 40 not out and still going strong

Money Observer celebrates its 40th anniversary this October. In an exclusive Q&A, MO’s editor Faith Glasgow told me about the title’s birthday makeover, “sticky” readers (and how much they invest), plus the challenge of balancing content across multiple platforms. Andrew Michael (AM): Slightly premature congratulations on MO’s 40th birthday! The latest issue [September 2019] refers to a makeover.…

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Direct approach to social strategies (part 2)

How do high-profile financial services companies keep on top of Twitter, Facebook, Instagram et al? In part two of this exclusive Q&A, Alison Traboulsi, Direct Line Group’s Head of Social Media, recalls a campaign where everything clicked and offers advice for working with influencers. Andrew Michael (AM): Is there a weekly pattern to your work,…

Direct approach to social strategies (part 1)

How do high-profile financial services companies keep on top of ‘social’ in all its many guises? In this two-part Q&A Alison Traboulsi, Head of Social Media at Direct Line Group, spoke exclusively to me about the challenges, issues and opportunities of working in this sphere. Andrew Michael (AM): You manage the social media team at Direct Line…

Woodford saga raises pressing issues

The Neil Woodford calamity gauge moved from ‘really bad’ to ‘catastrophic’ yesterday. This was a result of wealth manager St James’s Place’s decision to terminate its £3.5bn relationship with the fund manager. At a stroke this wiped out 40 per cent of the entire assets under Woodford’s management. Thanks to recent events, his reputation as…