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Direct approach to social strategies (part 2)

How do high-profile financial services companies keep on top of Twitter, Facebook, Instagram et al? In part two of this exclusive Q&A, Alison Traboulsi, Direct Line Group’s Head of Social Media, recalls a campaign where everything clicked and offers advice for working with influencers. Andrew Michael (AM): Is there a weekly pattern to your work,…

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Direct approach to social strategies (part 1)

How do high-profile financial services companies keep on top of ‘social’ in all its many guises? In this two-part Q&A Alison Traboulsi, Head of Social Media at Direct Line Group, spoke exclusively to me about the challenges, issues and opportunities of working in this sphere. Andrew Michael (AM): You manage the social media team at Direct Line…