Money Observer celebrates its 40th anniversary this October. In an exclusive Q&A, MO’s editor Faith Glasgow told me about the title’s birthday makeover, “sticky” readers (and how much they invest), plus the challenge of balancing content across multiple platforms. Andrew Michael (AM): Slightly premature congratulations on MO’s 40th birthday! The latest issue [September 2019] refers to a makeover.…
If you’re a gardener, five years isn’t much of a time-frame in the grand scheme of things. Barely long enough to cultivate a shrub, or establish an asparagus bed. In the world of commercial sponsorship, however, five years can whizz by in a flash. I was just thinking of this as I cast my eye…
When’s the last time you heard of a bank launching a charity single? I daresay one of the major high street providers has done so. But I’m jiggered if I can think of a name off-hand. Actually, I’m not sure any of them ever have. Feel free to get in touch if you know differently.…
Do you remember Eastenders’ Peter “Awight tweacle” Beale? Barrow boy Pete was such a regular down the Queen Vic that his very own beer mug used to hang from a peg in the infamous E20 boozer. I also own a beer mug like Pete’s. On it is the dull, if accurate, inscription: “York Races May…
I have attended Masterclasses and events organised by Andrew for the last five years. He is a past master at bringing together PRs and journalists in effective and enjoyable ways. He understands the needs of both sides and provides innovative – and mutually beneficial – ways of bringing them together.