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Direct approach to social strategies (part 1)

How do high-profile financial services companies keep on top of ‘social’ in all its many guises? In this two-part Q&A Alison Traboulsi, Head of Social Media at Direct Line Group, spoke exclusively to me about the challenges, issues and opportunities of working in this sphere. Andrew Michael (AM): You manage the social media team at Direct Line…

Woodford saga raises pressing issues

The Neil Woodford calamity gauge moved from ‘really bad’ to ‘catastrophic’ yesterday. This was a result of wealth manager St James’s Place’s decision to terminate its £3.5bn relationship with the fund manager. At a stroke this wiped out 40 per cent of the entire assets under Woodford’s management. Thanks to recent events, his reputation as…

Single-minded approach to charity

When’s the last time you heard of a bank launching a charity single? I daresay one of the major high street providers has done so. But I’m jiggered if I can think of a name off-hand. Actually, I’m not sure any of them ever have. Feel free to get in touch if you know differently.…

Changing of the Guardian

Impossible to tell from my (ahem) youthfuI good looks, but I’m old enough to remember writing about Guardian Royal Exchange when it was a major player in both the UK’s insurance and pensions market. Back in the day one of its brands, Guardian Direct, boasted an owl in its logo. What’s more, whenever customers rang…