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Money Observer: 40 not out and still going strong

Money Observer celebrates its 40th anniversary this October. In an exclusive Q&A, MO’s editor Faith Glasgow told me about the title’s birthday makeover, “sticky” readers (and how much they invest), plus the challenge of balancing content across multiple platforms. Andrew Michael (AM): Slightly premature congratulations on MO’s 40th birthday! The latest issue [September 2019] refers to a makeover.…

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Direct approach to social strategies (part 2)

How do high-profile financial services companies keep on top of Twitter, Facebook, Instagram et al? In part two of this exclusive Q&A, Alison Traboulsi, Direct Line Group’s Head of Social Media, recalls a campaign where everything clicked and offers advice for working with influencers. Andrew Michael (AM): Is there a weekly pattern to your work,…

A financial decision 4Life?

It wasn’t just Kylie’s alcohol-induced recklessness in Coronation Street that kept me glued to the goggle box last night. If anything, the ad break made for even more interesting viewing. Goings on chez Pratt are usually fairly lively. But an event to catch my attention on Friday had less to do with Corrie and more…

Go back to school for the big story of 2014

Money and business sections go overboard with predictions during the festive period. For many media outlets the practice is no more than a seasonal space-filling exercise on a par with stuffing tangerines into a Christmas stocking to bulk out what would otherwise be a scrawny editorial offering of limited news stories and features. Of course,…