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Direct approach to social strategies (part 2)

How do high-profile financial services companies keep on top of Twitter, Facebook, Instagram et al? In part two of this exclusive Q&A, Alison Traboulsi, Direct Line Group’s Head of Social Media, recalls a campaign where everything clicked and offers advice for working with influencers. Andrew Michael (AM): Is there a weekly pattern to your work,…

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Direct approach to social strategies (part 1)

How do high-profile financial services companies keep on top of ‘social’ in all its many guises? In this two-part Q&A Alison Traboulsi, Head of Social Media at Direct Line Group, spoke exclusively to me about the challenges, issues and opportunities of working in this sphere. Andrew Michael (AM): You manage the social media team at Direct Line…

Woodford saga raises pressing issues

The Neil Woodford calamity gauge moved from ‘really bad’ to ‘catastrophic’ yesterday. This was a result of wealth manager St James’s Place’s decision to terminate its £3.5bn relationship with the fund manager. At a stroke this wiped out 40 per cent of the entire assets under Woodford’s management. Thanks to recent events, his reputation as…

Reporting perils of a hospitality pass

Do you remember Eastenders’ Peter “Awight tweacle” Beale? Barrow boy Pete was such a regular down the Queen Vic that his very own beer mug used to hang from a peg in the infamous E20 boozer. I also own a beer mug like Pete’s. On it is the dull, if accurate, inscription: “York Races May…

Awards night: from grammar to glamour

Later tonight, all of the winners will be revealed as part of the 2019 Headlinemoney awards. The event’s often referred to as the ‘Oscars’ for the UK’s financial journalists, PRs, and communications experts. Broadcaster Danny Wallace will be hosting the biggest gathering of the year in the financial media calendar. Having been privileged enough to…