Money and Media - Communications, Connections, Comments

Go back to school for the big story of 2014

Money and business sections go overboard with predictions during the festive period. For many media outlets the practice is no more than a seasonal space-filling exercise on a par with stuffing tangerines into a Christmas stocking to bulk out what would otherwise be a scrawny editorial offering of limited news stories and features.

Of course, you won’t hear many financial PRs complain about the practice. Wheeling out clients to provide unchallenged, expert views about the year ahead is a media relations no-brainer.

While I’m inclined to swerve items which attempt to identify the forthcoming year’s must-have asset class or stock market to watch, I refuse to be left out of crystal ball-gazing activities altogether this Yuletide.

Full exposure

For those writing about money, or their oppos within the PR ranks, I guarantee there’s one subject whose profile is due a major spike upwards during 2014. Stand by to work on a lot more stories about financial education in secondary schools over the coming months as England finally moves into line with Scotland, Wales and Northern Ireland with the subject becoming a formal part of the National Curriculum from September.

In addition to the campaigning work carried out by the All Party Parliamentary Group on Financial Education for Young People, plus support from MoneySavingExpert.com’s Martin Lewis, the financial education charity pfeg has been a key driver in seeing through this important development.

A quick look at the press release section of the pfeg website reveals that a number of high-profile banking institutions are already supporting the development of financial education in schools through a variety of initiatives.

More to come

I can’t believe that other financial companies won’t be throwing their weight behind similar projects over the coming months: from national programmes, to initiatives aimed at supporting places of learning on a more local basis.

Assuming that’s the case, coverage of money matters and how personal finance is being taught in secondary schools can only head one way during 2014 – upwards.

Not so much a prediction as a nailed-on certainty.

(PS: if you’re a PR professional working on just this sort of an initiative for a financial institution then let me know via the contact options on the right-hand side of this page).

 

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