Money and Media - Communications, Connections, Comments

Single-minded approach to charity

When’s the last time you heard of a bank launching a charity single?

I daresay one of the major high street providers has done so. But I’m jiggered if I can think of a name off-hand. Actually, I’m not sure any of them ever have. Feel free to get in touch if you know differently.

So, fair play to M&S Bank and M&S store managers from across the UK which have collaborated with Claire House Children’s Hospice on the Wirral to become recording stars for a day and done just that.

Single-minded: M&S workers have teamed up to perform ‘Share a Smile’

The initiative has even received the Midge ‘Do They Know It’s Christmas’ Ure stamp of approval.

The aim of the single, ‘Share a Smile’, is to raise funds to build a second site in Liverpool to support an increasing need for the hospice’s services. Claire House provides specialist nursing care and emotional support to seriously and terminally ill children and their families.

In the last six years, it has seen an 84% increase in the number of visits made by children and a 132% increase in the number of bereaved families for which it’s cared.

The single’s available via iTunes and through the Claire House website with the proceeds going to the hospice.

It will be interesting to see how the initiative performs. If it’s a success, other financial services firms may look to follow suit and charity chart wars could beckon.